This is the size of Google's most successful advertising

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As a rule of thumb, the width of the ad sizes tend to perform better than ads that extends for more readable . Readers absorb information in the " unit of thought " , just a few words at a time . Wider size enables users to read more text at a glance without having to move the line and back to the left margin every few words as it had to be done on a narrower ad .

If placed correctly , the